Mavic is a custom-built mobile solution designed to streamline and empower daily field operations for Tata Consumer Products' sales teams across India. Developed in collaboration with KPMG, the app serves as a single point of productivity for on-ground representatives.
Mavic is a custom-built mobile solution designed to streamline and empower daily field operations for Tata Consumer Products' sales teams across India. Developed in collaboration with KPMG, the app serves as a single point of productivity for on-ground representatives.
The core goal was to digitise daily tasks of field sales representatives – from attendance and outlet visits to order placements and campaign executions – with seamless Salesforce integration and offline-first capability for rural penetration.
Innowrap partnered with KPMG and Tata Consumer Products to deliver the mobile solution with a focus on user experience, robust functionality and smooth Salesforce integration.
Designed an intuitive, field-friendly Android interface integrated with Salesforce Smartstore SDK for seamless productivity.
Built secure APIs ensuring real-time synchronisation with Salesforce data, keeping field teams and managers aligned.
Implemented offline-first functionality to support rural and low-network regions where connectivity is unreliable.
Delivered the app, managed deployments, and supported ongoing enhancements for long-term scalability across TCPL's field force.
Boosted field productivity by reducing manual reporting and eliminating paper-based data entry workflows.
Enhanced outlet-level visibility enabling smarter assortment planning and faster data-driven decisions.
Expanded operations in low-connectivity areas through offline-first capabilities, reaching more outlets across India.
Strengthened retail ties with faster order processing, timely campaigns, and a scalable digital-first sales tool.
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