Retail Case Study

Digi1 Stars
Sales Enablement Platform

Building a unified sales enablement platform for Mumbai's largest electronics retail chain – connecting 1,000+ employees across 100+ stores with product knowledge, lead tracking and performance tools.

Android Backend UI/UX Software Testing
Innowrap Digi1 Stars case study – sales enablement platform for electronics retail
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Overview &

The Goal.

DIGI 1 is one of Mumbai's leading chain of electronic superstores with more than 100 stores spread across Mumbai, Thane & Navi Mumbai. DIGI 1 was looking for technical partners who could help them create and maintain a sales enablement platform for their 1,000+ employees – for which they approached Innowrap Tech.

The goal was to build the Digi1 Stars platform – helping employees quickly ramp up their skills, track leads and sales, showcase products, share quotes and sales docs, and manage issues and complaints.

Key Highlights

  • 100+ stores across Mumbai, Thane & Navi Mumbai
  • 1,000+ employees unified on a single platform
  • Product catalogue & knowledge base
  • Lead & sales tracking
  • Built-in leaderboards & rewards
  • Android platform
Execution Strategy

Our Strategic Role.

Innowrap designed and developed the complete Digi1 Stars platform – from UI/UX to backend – ensuring seamless adoption by 1,000+ retail staff across multiple store locations.

Android

Knowledge Base

Built a comprehensive product catalogue with campaigns, offers, consumer finance schemes, product comparison tools and manpower mapping – all accessible on mobile.

Prospect Management

Enabled lead tracking, meeting scheduling, team chat, complaints raising, and news updates – keeping the entire sales team connected and productive.

Training System

Integrated product training modules and quizzes to help employees quickly build knowledge and stay up to date with product launches and promotions.

Performance Analytics

Delivered monthly and yearly sales dashboards, training progress tracking, leaderboards, and success story publishing – motivating top performance across the organisation.

The Results

Impact & Outcomes.

Unified Workforce

Connected 1,000+ employees across 100+ stores on a single digital platform, eliminating information silos.

Sales Performance

Real-time lead and sales tracking enabled managers to identify top performers and improve conversion rates across stores.

Faster Onboarding

Training modules and quizzes significantly reduced onboarding time, helping new employees become productive faster.

Employee Motivation

Leaderboards, rewards and published success stories created a culture of recognition and healthy competition across the chain.

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