FMCG Case Study

Diageo India
Field Operations Platform

Diageo India, a leader in the alcoholic beverages sector, had been relying on a third-party mobile app to manage field operations including beat planning, audits, and surveys. The lack of flexibility and slow adaptability to changing field strategies made the solution inadequate.

Android iOS Salesforce
Innowrap Diageo case study – digital solution for FMCG and beverages
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Overview &

The Goal.

Diageo India, a leader in the alcoholic beverages sector, had been relying on a third-party mobile app to manage field operations including beat planning, audits, and surveys. The lack of flexibility and slow adaptability to changing field strategies made the solution inadequate.

Innowrap partnered with KPMG and Diageo to co-create a purpose-built mobile ecosystem – supporting flexible workflows, delivering smart nudges to improve compliance and motivation, and providing offline-first reliability with seamless Salesforce integration.

Key Highlights

  • Android & iOS cross-platform app
  • Salesforce Smartstore SDK integration
  • Offline-first reliability
  • Beat planning & audit workflows
  • Real-time KPI dashboards
  • Smart nudges & task recommendations
  • Agile sprint-based delivery
Execution Strategy

Our Strategic Role.

Innowrap partnered with KPMG and Diageo to co-create the mobile platform – ensuring the solution was designed for scalability, adoption, and measurable field impact.

Android
iOS
Salesforce

User-Centric Design

Crafted intuitive interfaces tailored for sales reps and field teams, ensuring efficiency in beat planning, audits, and surveys.

Cross-Platform Development

Built scalable React Native apps for Android and iOS, ensuring uniform performance across all devices in the field.

Salesforce Integration

Leveraged Smartstore SDK and APIs to enable offline-first functionality and real-time data sync with Salesforce.

Agile Execution

Adopted sprint-based cycles with continuous testing and real-time feedback from Diageo's field and management teams.

The Results

Impact & Outcomes.

Full Ownership

Eliminating third-party dependency gave Diageo complete control over their field operations platform.

Field Productivity

Smart nudges, task recommendations and offline reliability helped sales teams complete tasks faster.

Data-Driven Oversight

Real-time KPIs and dashboards enabled managers to monitor performance and make informed decisions instantly.

Future-Ready

Modular architecture allowed the platform to adapt easily to new workflows, campaigns and business needs.

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