Enterprise Case Study

Amara Raja
Multi-Brand Retail Ecosystem

Amara Raja Energy & Mobility Ltd. (ARE&M), a leader in the Indian energy storage sector, envisioned a unified yet brand-distinct mobile experience for its vast retailer network across three major battery brands – Amaron, Powerzone, and Quanta.

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Innowrap Amara Raja case study – enterprise digital solution for energy and mobility
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Overview &

The Goal.

Amara Raja Energy & Mobility Ltd. (ARE&M), a leader in the Indian energy storage sector, envisioned a unified yet brand-distinct mobile experience for its vast retailer network across three major battery brands – Amaron, Powerzone, and Quanta.

The goal was to create a digitally connected retail ecosystem – allowing retailers to place and track orders, access promotional schemes, monitor KPIs, and stay updated with brand communications across all three ARE&M battery brands.

Key Highlights

  • Android & iOS multi-brand apps
  • Salesforce & Azure API integration
  • Amaron, Powerzone & Quanta brands
  • Shared codebase, brand-distinct UIs
  • Order placement & tracking
  • KPI dashboards for retailers
  • Collaborative delivery with KPMG
Execution Strategy

Our Strategic Role.

Innowrap partnered with ARE&M and KPMG to design, develop, and integrate multi-brand mobile solutions serving both shared and brand-specific retailer needs.

Android
iOS
Salesforce

Intuitive UI/UX

Designed user-friendly, brand-aligned interfaces for smartphones and tablets to ensure easy adoption by thousands of retailers.

Multi-Brand Rollout

Developed scalable React Native apps on a shared codebase, enabling faster delivery while maintaining distinct brand identities.

Seamless Integrations

Integrated with Salesforce and Azure RESTful APIs to provide secure, reliable, and real-time data access across all brands.

Collaborative Delivery

Partnered with KPMG to manage technical integrations, ensuring smooth collaboration and timely delivery of all apps.

The Results

Impact & Outcomes.

Digital Adoption

Thousands of retailers quickly embraced the platform, digitising their day-to-day business interactions with ARE&M brands.

Informed Decisions

Real-time access to KPIs and sales data helped retailers make smarter decisions and optimise operations.

Enhanced Engagement

Retailers experienced stronger brand connections through improved communication and personalised schemes.

Scalable Foundation

A common architecture created a future-ready base for ARE&M to continuously enhance features and expand.

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