Amara Raja Energy & Mobility Ltd. (ARE&M), a leader in the Indian energy storage sector, envisioned a unified yet brand-distinct mobile experience for its vast retailer network across three major battery brands – Amaron, Powerzone, and Quanta.
Amara Raja Energy & Mobility Ltd. (ARE&M), a leader in the Indian energy storage sector, envisioned a unified yet brand-distinct mobile experience for its vast retailer network across three major battery brands – Amaron, Powerzone, and Quanta.
The goal was to create a digitally connected retail ecosystem – allowing retailers to place and track orders, access promotional schemes, monitor KPIs, and stay updated with brand communications across all three ARE&M battery brands.
Innowrap partnered with ARE&M and KPMG to design, develop, and integrate multi-brand mobile solutions serving both shared and brand-specific retailer needs.
Designed user-friendly, brand-aligned interfaces for smartphones and tablets to ensure easy adoption by thousands of retailers.
Developed scalable React Native apps on a shared codebase, enabling faster delivery while maintaining distinct brand identities.
Integrated with Salesforce and Azure RESTful APIs to provide secure, reliable, and real-time data access across all brands.
Partnered with KPMG to manage technical integrations, ensuring smooth collaboration and timely delivery of all apps.
Thousands of retailers quickly embraced the platform, digitising their day-to-day business interactions with ARE&M brands.
Real-time access to KPIs and sales data helped retailers make smarter decisions and optimise operations.
Retailers experienced stronger brand connections through improved communication and personalised schemes.
A common architecture created a future-ready base for ARE&M to continuously enhance features and expand.
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