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Exploring Location-Based VR

July 31, 2019 by Alice Bonasio | Tech Trends ,WEB DESIGNING

Location-Based Virtual Reality is experiencing a huge surge in popularity, and an exclusive webinar will explore the present and future of the medium.

From The Void reportedly attracting a $20 Million investment from James Murdoch’s fund, and Sandbox VR partnering with NBC to put together an epic-looking Holodeck experience, to platforms such as Secret Location expanding globally, it seems that consumer appetite for Location-Based VR (LBVR) is, in many ways, outpacing the take-up of consumer HMDs.

Although most VR hardware and experiences currently cost too much for the average consumer, Location-Based Virtual Reality (LBVR) is showing great promise as a consumer gateway to VR. It is becoming increasingly common, in fact, for people to be first introduced to an immersive experience through some sort of arcade or installation setup, and also for users to return to these locations for more.

Taking advantage of the consumer technology gap, LBVR is somewhat akin to cyber cafes, providing users with a VR headset, a VR backpack PC and custom-designed space to freely experience in VR. Demonstrating the immersive potential of VR in this way is viewed as a potent means of increasing VR awareness (and therefore uptake) amongst consumers. However, applications of LBVR are also diversifying beyond entertainment, with training, education and marketing professionals amongst the many wondering what next steps to take in order the maximize the potential of this nascent and hugely promising technology.



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